AUREM.jewelry
Luxury jewelry e-commerce for Maison AUREM: an estate catalog of pre-owned pieces with Shop by Maison / Shop by Type facets and a bespoke atelier. Cinematic heritage design — "polished marble and liquid gold".
STAR case breakdown
- S
Situation
Luxury forgives no templates: a buyer of fine jewelry spots a 'website-builder store' instantly — and leaves.
- T
Task
Build a storefront on par with the world's jewelry houses — cinematic, precise in every detail — and fully self-hosted, with its own infrastructure and full control over the data.
- A
What I did
- A heritage-luxury design system from scratch: the "polished marble and liquid gold" metaphor, classical typography (Cinzel + Cormorant Garamond), a cinematic hero and parallax.
- A storefront on Laravel + Livewire: an estate catalog with Shop by Maison / Shop by Type facets and piece cards with condition, year and box & papers.
- A bespoke funnel — "commission a piece by photo" — ordering an atelier piece from a photo reference.
- A Filament admin: catalog, maisons, estate attributes — content management without code.
- An isolated production on a dedicated server: a docker stack of nginx + php-fpm + MySQL + Redis + queues + scheduler, SSL with auto-renewal.
- R
Result
Storefront, bespoke funnel and admin in production on an isolated docker stack
Luxurydesign system from scratchLaravel+ Livewire + Filament6services in an isolated prod
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